Have you ever thought about your website’s title? In fact, it’s more important than you think it is. Think about that for a minute. When you surf the Internet looking for something, what do you do? That’s right, you use keywords specific to what you’re looking for. So, your title should contain words that people are going to use when they’re looking for your product or service. And, of course, it’s also helpful if your title is eye-catching and memorable.
The title is going to attract people to your website and tell them exactly what you have to sell. A good title will rank high in the search engines, so that your website will come up sooner in searches when people are looking for your product or service.
Take a look at your title and make sure it works altogether. It should tell your prospective clients exactly what you sell and make it search engine friendly at the same time.
Don’t make your website title the name of your company – unless the name of your company specifically contains the name of what you’re selling or something related to it, so that people know what you sell. Your website title should also use relevant keywords. These are used when someone does a search with a search engine.
It is also important to put your keywords the beginning of your title which will help it to be pulled for higher rankings in search engines. Some people even consider putting in the main keyword twice.
It can be difficult to do and you don’t want to be repetitive, but you may be able to do it. For example, if your keyword phrase is “pet foods,” you could say, “Smith Pet Foods, selling the best pet foods in the country.” In other words, you make a statement instead of a repetitive nonsensical phrase.
Make sure your title persuades and encourages your prospects to click on the link and go to your site. If your title isn’t persuasive, you’re not going to get much traffic. In addition, try to get everything you need to say in 65 characters or fewer.
Search engines generally have a limit on the length of the title that shows in their search engine results. Google only displays the first 60 to 66 characters so you can see why it is important to get your main point across is little space as possible.
Don’t use secondary keywords in your title. Use them on your main page instead. Your title should use only your main keywords, which are really important. The website title itself should also be short and sweet. Don’t over stuff with repetitive keywords, which simply makes you sound desperate and not very professional.
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