Defining your audience: Your target audience is a defined set of people who you are trying to market your service or product to. This involves determining their age, gender, geo location, and their needs. Knowing your target audience in advance, will help you with your content strategy & keywords research.
Keyword research: Write down 5 keyword phrases that you think describe your product/service well. Go to Google keyword tools and check see if your phrases have high volume search or that there is a similar phrase that have a high volume search & use this phrase instead. Then go to SpyFu and see what keywords is your competition is focusing on.
Setup AdWords Campaign: Start building your campaign, it is pretty straight forward process, but be creative with your ad-copy. It is one important task. This is what will determine if someone will click on your ad or on your competitors ad. Give each keyword a biding price, put related keywords into the same ad group. Tightly related keywords will always get a better “click through rate” then the ones that are not well related. Example; if you sell men’s & women’s shoes. Have an ad group for men’s shoes & another one for women’s shoes. Do not have both in the same ad group.
Landing pages: A landing page is the first page that people see after they click the ad text on your AdWords ads. You need to build landing pages that is very well related to your ad copy, with a clear “call to action”. If your ad is about men’s shoes, your landing page should be related to men’s shoes only. DO NOT send them to your home page that have different products.
Testing, tracking and reporting: This is when you start testing your ads, and keywords. If you have an ad that is performing well, write another one that try to beat it. If your ad is underperforming, pause it & write another one. Always have at least two ads running in each ad groups. Set up Google analytics reports to weekly & check your data. Keep in mind, that you need to give your ads sometime to run, before making any decision. (this is not the stock market). I usually wait at least a week, sometimes even longer. A rule of sum, 1% click through rate is consider OK by Google, but I also had some of my ad groups at 25% CTR & higher.
Optimizing your campaign: Don’t think your work is done, even if you have a high CTR, or high ROI. You always have to aim for better numbers. When it comes to succeeding in online marketing, you need to keep trying to beat your best performing ads, otherwise someone else will, so it better be you.
Related posts:
- Google AdWords – Keyword Match Types
- Google Adwords – Targeted Trafic For You
- SEO Tips, A Good Title Can Get Your Pages Ranked Higher
