Google Plus, Facebook and VoIP
Google Plus
Google has unveiled its new social networking site, Google Plus (or Google+), seemingly in an attempt to compete with social networking giant Facebook. One of the things it has done that isn’t currently possible with Facebook, is have in-built VoIP, meaning users will be able to have voice conversations through Google Plus. It allows people to create groups of friends called Hangouts, who will then be able to have one integrated voice conversation of up to ten people at a time. This isn’t currently even possible with Facebook’s instant text messaging service, which only allows for one-to-one conversations.
Facebook Voice Integration
Just after the unveiling of Google Plus, though, Facebook have made their own announcement concerning VoIP integration. They have done a deal with VoIP provider, Skype, which is in the process of being bought by another of Google’s biggest rivals, Microsoft. The Skype-Microsoft merger still needs to be cleared by regulators but is almost certain to happen. The Facebook-Skype deal will allow Facebook to offer their users video and voice calling by integrating a Skype VoIP service on the Chat section of their website, where instant messaging is possible. This means that in future voice and video conversations will be possible through the world’s most successful social networking site. Read the rest of this page »
On 08.04.11, In Tips, by Template Tutorial
3 PPC Tips to Improve Ad Campaigns. The world of pay per click marketing is a lot different than other offline and online advertising methods. With pay per click marketing you are actually “paying per click”. Now think about it… how easy is it for you to click on a search engine listing or even a banner ad? Your simple click may be nothing to you, but it is costing someone else money. That is the mentality you need to have when creating your ad campaigns, so you can understand how important it is to create a winning campaign that targets the right audience.
Let’s cover a few of the basics that you must understand and implement to create a winning pay per click campaign.
Targeting the Right Audience
Just like having a store on a busy street, only interested customers will come inside. The difference between having an offline business and an online business, is that you can actually target your audience directly. How many wasted eye balls are looking at billboards and television commercials that are being shown to a general audience? Make sure you online ad campaign isn’t built the same way. Read the rest of this page »
You’ve heard of Google. Anyone who hasn’t heard of Google has been living under a rock for several years now. But did you know that Google can help you do more than just find information? Google can help you increase the bottom line of your business.
There are two ways that Google helps business owners increase their bottom line – with Google AdWords, and Google AdSense. There are two separate advertising programs that actually work together, even if you are only participating in one of the programs. Both programs are free to join.
Google AdWords is an advertising Pay-Per-Click program. You set up a free account, write your add, choose your keywords, set your budget, and activate the campaign. Google then displays your ad in their search engine results, when your keywords are used in a search, as well as on content websites that are related to your keywords. Read the rest of this page »